Real Estate Product Planning
From "product to profit"
From Product Planning to evaluating utility values and profitability
We focus on product planning, product positioning & marketing, so that you can focus on things that matter more.
About 70% of real estate companies fail or find it difficult to scale due to improper product planning. Builders/developers typically make the single biggest mistake they search land first followed by product planning. We do the exact opposite of this. We analyze demand, supply gap in the market armed with this data we suggest potential area list to our clients, this strategy help us mitigate risk and maximize profit.
We are in essence information managers and strategists, for any property owner seeking to maximize value with minimal investment and for property developers committed to major investments in either raw land development, redevelopment or new project planning.
What do we do?
Beyond Services, we offer real solutions by bridging the gap between clients and property owners throughout the land acquisition
Strategic Direction
Defining strategic direction for the property at all phases: analytical, design, construction, marketing, etc.
Requirement Scanning
Using a series of “requirement scans,” each at a greater level of detail, to funnel down to defining the essentials of what the property needs with minimum cost and results that transfer through the project phases.
Selection, Timing & Phasing
Coordinating the selection, timing & phasing, work scopes and budgets, etc. of specific professionals, and the cross-communication among them and the owner.
Costs to Potential Returns
Maintaining an accounting of the relationship of costs to potential returns, in a format that starts at a basic level of detail and scales up with each phase of the project, and making recommendations accordingly.
Maximize Value
We extract maximum value in the context of strategic, analytically derived objectives. We ensure that efforts are strategically coordinated and cost/risk-minimized.
Maximize Profitability
Our strategize ensure, we minimize the risk, while also creating enough value for the end user in terms of gap analysis, product planning and positioning that it maximizes the profitability for you.
Why you should choose us?
Numbers don't lie
Instead of us blabbering about why you should choose us, why we are better than the competition or what makes us better so on and so forth, we would rather show numbers, how we have helped our clients over the years.
Achieved average growth of 35% per annum
Increased sales by 70% YOY
Strategic advised rendered for projects worth 696 Cr.
Land transactions worth 407 Cr.
Evaluated over 570 land parcels
STARTUP COACHINGFrequently Asked Questions
01
Isn’t this the job of the owner or developer?
In some cases, the owner/developer will have full capability to manage a project and use our services as a “second opinion” both for their own purposes and to provide additional assurances to partners, including public-agency partners. In other cases we will augment the owner/developer’s management team to add additional perspective and also just dedicate the time that the owner/developer and their people do not have.
02
What qualifies your firm to do this work?
We have a multi-disciplinary team that allows us to have a “survey level” knowledge and understanding of the essential phases of property assessment and development. Our 10-plus-year background experience includes real estate market and financial analysis, project economic/fiscal impact analysis, regional economic analysis, real estate land sales, architecture, and urban planning.
Our network of trusted experts in related fields can always be tapped to supplement expertise very efficiently. Property owners/developers retain us to supplement, not replace, their development-business expertise.
03
Why wouldn’t an owner/developer just work with a large multi-disciplinary firm to provide these services, or a design-build firm.
For us clients growth is our growth, our role is to extract maximum value from service-providers, in the context of strategic, analytically derived objectives, while minimizing our own project footprint. The types of firms you describe are highly suited to some types of projects, however these international/multinational companies do not put skin in the game. On the contrary we work with clients across sizes and geographies including Tier 2 and Tier 3 cities, where these multinationals and international firms don’t operate.
04
How much control should a firm like yours, under this service concept, have on a property enhancement/development project?
Every owner/developer is positioned differently in this respect, and our level of influence is dependent on the client’s management style, experience with engineering/design/construction professionals and specific firms, time and other resources available, etc.
05
How much does it cost to use your services?
Our cost is not standard and fixed. Each client and their problems are unique, which needs serious conversation and initial evaluation before we quote anything, book your appointment today to start the process.
Let's plan the project to ensure "highest and best use"
Not taking a decision is also a decision!
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UrbanGaon brings more than a decade of experience with it in the field of Real-estate Research, Product Planning, Innovative Sales & Marketing Strategies, Real Estate Business Re-engineering, Hyper growth strategies, Customer Delight Practices, Training & skill upgradation and Managing Large-scale land transactions.